ZIMBABWE is gaining global recognition for positive reasons through sport, with the “Zimbabwe Open for Business” mantra taking centre stage at a cricket tournament underway in Sri Lanka. The country recently hosted a successful T10 tournament in Abu Dhabi and is now competing in Sri Lanka, with plans to move on to the United States of America and then India.

In these international venues, Zimbabwe is branding itself prominently, with players donning sportswear emblazoned with the “Zimbabwe is Open for Business” buzzword, as championed by President Mnangagwa. A few weeks ago, the President was instrumental in capturing global attention through sports aer the Government established a strategic partnership with T Ten Global Sports to enhance the nations international profile and attract foreign investment.

Zimbabwe has been leveraging international platforms to showcase its substantial economic potential, with Special Advisor to the President on Investment, Dr Paul Tungwarara, playing a key role. Speaking about the ongoing tournament, Dr Tungwarara said Zimbabwe will continue to utilise international platforms to highlight its vast economic opportunities, aligning with the Second Republics vision of presenting Zimbabwe as “Open for Business.”

“The partnership with T Ten Global Sports is a significant move in our engagement and re-engagement strategy, enhancing Zimbabwe’s international profile and economic prospects,” he said. Dr Tungwarara praised President Mnangagwa for ensuring that Zimbabwe shines on the global stage.

“This partnership reflects Zimbabwes forward-looking strategy for international outreach. Aer Abu Dhabi, we are now in Sri Lanka, followed by the USA and India. By leveraging T Tens global media presence, we will amplify the message that Zimbabwe is ready for business and global partnerships.” He took pride in contributing to this historic initiative, reiterating that this collaboration with T Ten Global Sports underscores Zimbabwes commitment to engaging with the world.

“Through T Tens extensive reach, we will showcase Zimbabwe as a thriving hub for investment and innovation,” Dr Tungwarara said. With a viewership exceeding 500 million across television and OTT platforms, and a social media reach of 2.5 billion spanning over 100 countries, T Tens cricket leagues provide Zimbabwe with an exceptional platform to promote its investment opportunities.

These partnerships were launched during the Abu Dhabi T10 Cricket League, positioning Zimbabwe as a premier destination for international business and economic collaboration. T Ten Global Sports operates five T10 leagues: the Abu Dhabi T10, US Masters T10, Lanka T10 Super League, African T10, and Sri Lanka T10.

In a recent statement, T Ten Global Sports Chairman Shaji Ul Mulk noted that the partnership signifies a bold step toward economic reform and global engagement, solidifying Zimbabwes position as a premier investment destination. “We are honoured to partner with Zimbabwe to deliver this transformative vision. Through T Tens five global leagues, we will ensure that Zimbabwes message reaches key markets, connecting the nation with influential investors and creating new opportunities for growth and collaboration,” Mr Mulk said.